Google Adwords

Job Title- Google AdWords Advertiser / PPC Specialist (WFO)

Job Description: We are looking for a results-driven Google AdWords Advertiser to develop, implement, and manage PPC (Pay-Per-Click) campaigns across Google Ads and other platforms. The ideal candidate will have a deep understanding of Google Ads strategies, keyword research, audience targeting, and ad performance optimization to maximize ROI.

Roles and Responsibilities:

• Plan, create, and manage Google Ads campaigns across Search, Call only, Display, Shopping, and YouTube.
• Conduct keyword research and competitor analysis to optimize campaign performance.
• Write compelling ad copy and design engaging visual ads for better CTR (Click-Through Rate).
• Monitor and analyze campaign performance metrics (CTR, CPC, CPA, ROAS, etc.) to improve effectiveness.
• Manage bidding strategies and budgets to optimize ad spending and maximize ROI.
• Conduct A/B testing on creative ads, landing pages, and ad formats.
• Track and report campaign performance using Google Analytics, Google Tag Manager, and other reporting tools.
• Stay updated with Google Ads updates, trends, and best practices to implement the latest strategies.
• Work collaboratively with content creators, designers, and marketing teams to align ad campaigns with overall business goals.

Troubleshoot and resolve tracking and conversion issues for accurate performance reporting.

Qualifications:

• Proven experience in Google Ads campaign management.
• Strong knowledge of Google Ads, Google Analytics, Google Tag Manager, and conversion tracking.
• Experience with PPC automation tools, scripts, and bid management strategies.
• Understanding of SEO, SEM, and digital marketing trends.
• Proficiency in Microsoft Excel, Google Sheets, and data analysis tools.
• Strong analytical skills and ability to interpret campaign data for decision-making.
• Ability to write compelling ad copy and optimize landing pages for conversions.
• Google Ads certification is a plus.

Preferred Qualifications:

• Experience in Google Ads, Facebook Ads, LinkedIn Ads, or other PPC platforms.
• Knowledge of eCommerce advertising (Google Shopping, Performance Max, etc.).
• Familiarity with Google Data Studio for reporting.
• Experience with Remarketing & Display Advertising strategies.

Job Type: Full-time

Pay: ₹20,000.00 - ₹30,000.00 per month

Benefits:

• Health insurance

Schedule:

• Fixed shift
• Monday to Friday
• Night shift
• US shift

Work Location: In person