Social Media Content Creator and Strategist

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Introduction

The Partnership for Public Service is a nonpartisan, nonprofit organization dedicated to building a better government and a stronger democracy.

Central to this mission is our work to support and safeguard the apolitical civil service, the backbone of our democratic system that ensures the federal government meets its mandate to serve the public good. We prepare federal employees to navigate threats to the nonpartisan workforce, and we educate and engage the public about why the government matters and what is at stake for everyone if it is undermined. We also aim to help state and local governments deliver for those they serve, applying our 20-plus years of experience working in the federal sector to reinspire faith in government at all levels.

Our staff, diverse in experience and perspective, is mission-driven, creative, collaborative, optimistic and inclusive.

Our work is strategic, fast-paced and guided by our values:

• Passion for public service and our work toward more effective government
• People who promote a culture of learning, leadership, collaboration, inclusion and respect
• Persistence to drive change, take strategic risks and deliver results
• Promise to be trustworthy, nonpartisan and fiscally responsible
  
  

We hire smart and friendly people who are great at what they do and good to one another in the process.

Position Overview

The Partnership for Public Service seeks a Social Media Content Creator & Strategist to develop creative and engaging social media content that tells the story of our government’s impact on individuals and communities. As the only nonprofit dedicated to building a better government and a stronger democracy, this position will play a key role in advancing the Partnership’s efforts to support and safeguard the civil service and engage the public about the importance of the federal government and the services it provides to everyday people.

Reporting to the Senior Digital Communications Manager, this person will be responsible for creating content around a new storytelling campaign to reach target audiences across Instagram, YouTube Shorts and TikTok.

The Social Media Content Creator & Strategist will work as part of an interdisciplinary communications team of marketing, graphic design, social media, editorial, media, and events staff, and as a result should be able to collaborate with others and contribute ideas. This person must be able to manage relationships and lead assigned projects from start to finish.

Strategy

• Under the direction of the Senior Digital Communications Manager, drive the Partnership’s storytelling strategy on social media, including creating and leading large-scale campaigns and initiatives.
• Manage and drive the content strategy for Instagram and YouTube shorts.
• Work with the Design and Video Content Manager to adapt video content for social media and YouTube Shorts, and create video for social channels.
• Build a strategy for how to launch and manage the Partnership’s first TikTok channel.
• Maintain a consistent brand voice and visual identity across Instagram, YouTube Shorts and new channels.
• Develop and manage a social media calendar in alignment with the overall content strategy.
• Conduct research on audience and industry trends and perform competitor analysis to stay up-to-date with the latest social media trends and incorporate them into content creation and strategy.
• Build and manage strong relationships with external stakeholders and identify potential areas of partnership and organizational growth.
  
  

Content creation, engagement and analytics

• Develop and execute written, graphic and video content, including planning, scripting, designing, filming and editing that garners high engagement and effectively communicates our message.
• Work with the Communications Manager to capitalize on compelling stories in real time and share them effectively on social media platforms.
• Identify and engage in trending topics and social media moments relevant to the Partnership’s storytelling work with the goal of reaching new audiences and being a part of the conversation.
• Ensure we are interacting with our audience and responding to social media messages, inquiries and comments.
• Create toolkits to make it easy for internal and external stakeholders to amplify Partnership content.
• Analyze social media data and analytics, measure success through data and pivot future messaging accordingly.
  
  

Key competencies

• A proven track record of driving creative content and growing audiences for nonprofits, campaigns or corporations.
• Creative mindset and the ability to generate innovative content ideas suitable for various social media platforms.
• Experience with Canva and Adobe Creative Suite.
• Operate and maintain video cameras, recording equipment and editing software.
• Strong project management skills, with demonstrated ability to work under pressure and manage various priorities and deadlines.
• The ability to write creatively, clearly and compellingly for social media audiences.
• Experience with writing in AP Style.
• An eye for detail, impeccable grammar and concise messaging.
• A can-do attitude and willingness to pitch in.
• Familiarity with trends and innovations in social and digital media.
• Strong relationship building and management skills with external and internal stakeholders.
• Flexible and collaborative with an ability to work well across different teams and departments and excel in a matrix management environment.
  
  

Required/Preferred Education And Experience

• Five to seven years of progressively more responsible experience in social media or digital communications.
• A bachelor’s degree in marketing, public relations, communications or similar field or combination of experience and education in professional work or military experience.
• Strong understanding of Facebook, Twitter, Instagram, LinkedIn, TikTok and YouTube, and demonstrated experience in managing an organization’s LinkedIn and Twitter accounts.
• Proficiency with graphic design tools (Photoshop, Canva) and video editing tools.
• Familiarity with HubSpot a plus.
  
  

Supervisory Responsibility/Reporting Structure

This position reports to the Senior Digital Communications Manager.

Work Environment

This job operates in a hybrid (remote + office) environment in Washington, DC, and requires the candidate to be a permanent resident in the Washington, DC, Maryland or Virginia area. The person in this role is expected to work in the office, on average, two days per week, with Wednesday as the required day in office. This position requires consistent use of office equipment such as computer, telephone, printer/scanner and MS Office.

In assessing employee performance at the Partnership, we consider collaboration, results, and demonstration of our values.

Position Type/Expected Hours of Work

This is an at-will, one-year term position. This position is full-time and classified as exempt from overtime pay. Official business hours are Monday through Friday, 9 a.m. to 6 p.m. Eastern, though the Partnership allows flexibility in work schedules. Occasional evenings or weekend activities may be required.

Travel

If travel occurs, it is usually local and during the business day. Some out of the area and/or overnight travel will occasionally be required.

Salary and Benefits

The salary range for this position is $70,000-$95,000. The Partnership offers a compensation package that includes a competitive salary; medical, dental and vision coverage; life insurance; long- and short-term disability insurance; a 401(k) program with a 4 percent employer match; opportunities for training and development; commuter benefits; 15 days of annual leave per year, 10 days of sick leave per year, plus all federal holidays and the day after Thanksgiving off; and use of an on-site exercise facility.

EEO Statement

The Partnership adheres to all federal, state and local employment laws. Partnership for Public Service is an equal opportunity employer and will not discriminate against any applicants for employment on the basis of race, color, religion, sex, sexual orientation, gender identity, age, caste, national origin, citizenship, immigration status, veteran status, disability; or on any other basis prohibited by law.

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