VP, Brand Marketing

A Little About Us

Oats Overnight is on a mission to build a generational CPG brand. Since 2016, our high-protein, drinkable oatmeal has reached over a million customers through direct-to-consumer, and we’re now scaling with all major nationwide retail and club partners. Our goal: become a household brand by leveraging speed, storytelling, and strategy.

We are vertically integrated: we develop, manufacture, and fulfill everything in-house. This operational control allows us to engage customers directly into the R&D process, an initiative where we were first-to-market in CPG. It also makes our brand tangible and real: our factory, our team, and our product pipeline are all part of the narrative.

This is an exciting stage – we are emerging as a significant omni-channel brand and launching new products to capture significant market share across verticals. We want you to help us get there.

Every teammate here has equity because we’re building something big, and everyone plays an important role. If you’re excited about building a brand that does things differently, this is that opportunity.

We are not accepting candidates from third-party recruiters or agencies for this role — direct applicants only

What’s The Job?

The VP, Brand Marketing will be the leader of our Brand function, overseeing brand and product marketing, brand creative, PR and communications, as well as our social media, creator, and community efforts. They will also be a key thought partner to our Retail team’s packaging and shopper marketing efforts. This role will shape the future of our Brand function, ranging from the tools and metrics we use to measure success, to the processes we develop, to exciting landmark projects like crafting our brand identity and developing large, 360 integrated campaigns.

What You’ll Be Doing, Stop Scanning and Read This Part

• Brand Positioning – Refining our brand positioning, developing our platform and portfolio architecture, and sharpening our messaging hierarchy across our core oatmeal, coffee, and future innovation lines for both DTC and Retail.
• Brand Identity and Creative – Shaping the future of how our brand identity is expressed across channels, from logos, typefaces, and distinctive brand assets, to packaging, trade, and 360 integrated campaigns.
• Driving Awareness – Developing new and exciting ways to build our VIP group and social communities, increase aided brand awareness in key markets, and doing industry-leading activations at both trade and consumer-facing events.
• Talent Development – Managing a sharp, tenured team who will look to you for continued growth and guidance. Setting and driving team goals and KPIs.
• Optimizing Workflows – Iterating or completely redefining workflows and processes to increase efficiency and effectiveness, and keep our marketing team small and nimble as the company continues to grow rapidly.
• Product Marketing – Centralizing product-benefit and messaging, ensuring consistency across packaging, marketing assets and artifacts, and developing go-to-market launch playbooks that coordinate cross-functional teams across our company.
• Close Collaboration – Work closely with our Retail, Finance, Digital Product, CX, Fulfillment, R&D, and Marketing teams to ensure all customer-facing decisions are aligned with our brand values, as well as insights from our customers and community.
  
  
  

What You’ve Done And Who You Are

• 15+ years of progressive brand management experience in consumer packaged goods, with background in food & beverage, health/wellness, supplements, beauty, or pet categories preferred.
• Experience leading, or partnering closely with, a conceptual creative team; strong perspective on brand identity and how it translates in retail and trade.
• Proven success growing beloved brands in retail or omnichannel environments (DTC-only not sufficient).
• Fluency in P&L and budget management for brand and awareness media.
• Working knowledge of Nielsen/IRI/scan data, retail media, and measuring brand success. Ability to translate data and insights into strategy with support from a data team.
• Known for building inclusive, high-performing teams; committed to developing diverse talent.
• Experience implementing AI-enabled tools and models thoughtfully to improve customer experience.
• Thrive in mission-driven, founder-led, fast-growth culture. Comfortable in a fast-paced, entrepreneurial environment.
• Possess excellent leadership and management skills with a desire to mentor, develop, and motivate others.
• Ability to partner and influence at all levels.
• Flexible, willing, and quick to learn new processes, new technology, and new ways of thinking.
• A relentless drive to get things done.
  
  
  

Why You Might Like Working Here

• You have the freedom to leverage your own creativity and have a voice.
• We’re serious about what we do but we don’t take ourselves too seriously.
• Every employee has equity.
• High growth potential with opportunities to expand.
• Free oatmeal. It’s very good.
  
  
  

Why You Might Not Like Working Here

• It’s not a cushy job, the bar is high.
• We are growing quickly, and have a fast-paced work environment.
  
  
  

Physical Demands

• Prolonged periods sitting at a desk and working on a computer.
• Must be able to lift up to 15–25 pounds at times.
• Must be able to work near food ingredients, with exposure to allergens.
• You must be able to safely and successfully perform the essential job functions consistent with the ADA, FMLA, and other federal, state, and local standards.
• You must be able to maintain regular, punctual attendance consistent with the ADA, FMLA, and other federal, state, and local standards.
  
  
  

Compensation & Benefits

Competitive base salary (posted privately to candidates to honor pay-transparency nuances) and equity grant.

Comprehensive medical, dental, vision; 401(k); PTO

Occasional travel to key retailers, activations, and partners (

Relocation assistance for exceptional candidates.

And last but never least…

We value people who roll up their sleeves and support their fellow team members. We embrace diversity and encourage equal opportunity every chance we get, and we look forward to learning from people whose backgrounds, skills, and perspectives challenge and enrich our own.

Oats Overnight provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, gender, sexual orientation, national origin, age, disability, marital status, amnesty, or status as a covered veteran in accordance with applicable federal, state, and local laws. Oats Overnight complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities.